SAM #W50S9E26PA001

Sole Source Movie Theater Advertising Campaign for WA ANG Recruiting

This opportunity is a sole source procurement by the Department of Defense for movie theater advertising services in Washington State to support WA Air National Guard recruiting. - Sole source acquisition for advertising services in select movie theaters across Washington State - National CineMedia LLC (NCM) is the exclusive provider due to its control of advertising rights in these theaters - Campaign details: - 15-second spot advertisement before movies - Runs in 32 theaters with 371 screens - Total of 52,000 spots and 1.116 million impressions - 5-week campaign duration - Estimated contract value: $25,000 - No physical products or part numbers; service is advertising only - Justification is based on NCM's unique position as the only vendor able to provide these services - Key locations: - Place of performance: Washington State theaters - Contracting office: Camp Murray, WA and National Guard Bureau, Arlington, VA

Description

This is a notification of a sole source acquisition for advertising on select movie theaters in Washington State for military recruiting activities.  Advertising at the theaters are contolled by a single company National CineMedia LLC.

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