Minnesota Supplier Systems #R2901-2000018081

Minnesota DNR Wildfire Prevention Billboard Advertising Procurement

The Minnesota Department of Natural Resources (DNR) is procuring billboard advertising services to promote wildfire prevention across key highways in northwest Minnesota. - Government Buyer: - Minnesota Department of Natural Resources (DNR) - Contact: Denise M. Katchmark - OEMs and Vendors: - Lamar Advertising (Lamar Texas Limited Partnership) - Franklin Outdoor Advertising Co. - Lamar Companies - Products/Services Requested: - Outdoor billboard advertising at four primary locations: - Hwy 2 East toward Bemidji by Solway or Wilton (Beltrami County) - Hwy 2 West toward Bemidji (Grace Lake) or Cass Lake by Junction 371 (Beltrami County) - Near Park Rapids or Wadena (Hubbard County) - Hackensack or Walker going north on 371 (Cass County) - Each billboard to be displayed for a 4-week period, repeated monthly over 7 months (April–October) - Production and installation/mounting costs included in unit price - DNR provides all artwork - Some billboards are illuminated, with sizes ranging from 10'x32' to 14'x48' - Specific panel/part numbers for some locations (e.g., 707A, 682A, 576B) - Unique/Notable Requirements: - Billboards must be visible to right-side traffic as specified - Locations target both eastbound and westbound traffic for maximum visibility - Pricing must include all production and installation costs - Estimated total contract value ranges from $11,700 to $25,000 based on line item pricing - NAICS codes referenced: 237110 (Water and Sewer Line and Related Structures Construction), 541330 (Engineering Services), though primary service is advertising

Description

The State of Minnesota is seeking to procure wildfire prevention advertising on billboards for the Department of Natural Resources (DNR). The contract involves providing billboard advertising at specified locations in Minnesota, with artwork provided by the DNR. The billboards will be displayed for 4-week periods over 7 months, starting April 1, 2026. The solicitation includes multiple billboard locations near Bemidji, Park Rapids, Wadena, Hackensack, and Walker, MN.

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