Minnesota Supplier Systems #R2901-2000018189

Minnesota DNR Parks and Trails Marketing Agency Solicitation

The Minnesota Department of Natural Resources (DNR), Parks and Trails (PAT) division is seeking a marketing agency to lead a comprehensive advertising campaign for Minnesota Parks and Trails. - Government Buyer: - Minnesota Department of Natural Resources (DNR), Parks and Trails (PAT) division - Scope of Work: - Develop, implement, and analyze a multi-channel advertising campaign - Channels include digital (Facebook ads, Google ads), out-of-home, traditional media, influencer marketing, artwork creation, radio/podcast ads, and print placements - Vendors may propose additional platforms or tactics to enhance campaign reach - Products/Services Requested: - Marketing agency services for campaign strategy, execution, and analysis - One contract for full-service marketing support - Unique/Notable Requirements: - Emphasis on a comprehensive, multi-platform approach - Flexibility for vendors to suggest innovative marketing tactics - Period of Performance: - Initial contract from May 1, 2026, to June 30, 2027 - Option to extend for up to three additional years - No specific OEMs or named vendors are mentioned in the solicitation

Description

The project involves strategizing, implementing, and analyzing comprehensive advertising efforts from May 1, 2026, to June 30, 2027, with an option to extend up to three years. The marketing tactics include digital, out-of-home, and traditional media such as Facebook ads, Google ads, influencer marketing, artwork, radio/podcast ads, and print placements. Vendors are encouraged to suggest other platforms or tactics. The solicitation is issued by the Minnesota Department of Natural Resources (DNR), Parks and Trails (PAT).

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