Virginia's eProcurement Marketplace #RFP 119418

Richard Bland College Seeks Integrated Marketing Strategy and Media Services Partner

Richard Bland College in Prince George, Virginia, is seeking a strategic partner for comprehensive marketing and media services to boost student recruitment and brand visibility. - Government Buyer: - Richard Bland College (higher education institution) - Products/Services Requested: - Integrated marketing strategy and media services - Develop and execute a comprehensive marketing plan - Strengthen brand awareness - Drive qualified student inquiries - Increase application volume - Improve enrollment conversion rates - Notable Requirements: - Mandatory pre-bid/proposal conference or site visit required for all bidders - Work to be performed at the college's campus - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Classification: - NIGP code 7957 (Marketing Services) - Place of Performance: - Richard Bland College campus, Prince George, Virginia

Description

Richard Bland College is seeking a strategic marketing partner to develop and execute an integrated marketing strategy. The goal is to strengthen brand awareness, drive qualified student inquiries, increase application volume, and improve enrollment conversion across key student segments. The work location is at Richard Bland College in Prince George, VA. The solicitation includes a mandatory pre-bid/proposal conference or site visit as detailed in the solicitation documents.

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