CanadaBuys #AB-2026-03416

Recruitment Marketing Campaign for Calgary Police Service

The City of Calgary is launching a procurement for a creative marketing campaign to enhance recruitment for the Calgary Police Service (CPS). - Government buyer: - City of Calgary - Calgary Police Service (CPS) - OEMs and vendors: - No specific OEMs or vendors named in the solicitation - Products/services requested: - Comprehensive recruitment marketing campaign - Brand positioning and audience insights - Messaging and creative asset development (video, graphics, copywriting) - Strategy development and social media planning - Inclusive design and accessibility - Advertising, publicity, and professional communications - Experience in first responder recruitment required - Unique or notable requirements: - Campaign must be accessible and inclusive - Alignment with CPS values and Calgary’s cultural context - Aim to attract a diverse pool of qualified candidates - Period of performance: - 12-month contract duration - Place of performance: - City of Calgary offices, Calgary, Alberta, Canada

Description

The City of Calgary is seeking proposals for a comprehensive marketing campaign to redefine its recruitment brand for the Calgary Police Service (CPS). The project includes brand positioning, audience insights, messaging, creative assets such as video, graphics, and copywriting, strategy development, social media planning, and inclusive design aligned with CPS values and Calgary’s cultural context. The campaign aims to attract a diverse pool of qualified candidates and requires experience in first responder recruitment. The contract duration is approximately 12 months, starting July 1, 2026.

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