Alberta Purchasing #26-1519

Calgary Police Service Recruitment Creative Campaign RFP

The City of Calgary is seeking a marketing partner to develop a creative recruitment campaign for the Calgary Police Service (CPS). - Government buyer: City of Calgary, Calgary Police Service (CPS) - No specific OEMs or commercial vendors are named in the solicitation - Requested services: - Brand positioning and audience insights - Messaging development - Creation of creative assets (video, graphics, copywriting) - Comprehensive campaign strategy and social media planning - Accessible and inclusive design aligned with CPS values and Calgary’s cultural context - Notable requirements: - Experience in first responder recruitment is considered an asset - All submissions must be made via SAP Ariba - No products, part numbers, or specific quantities are specified

Description

The Calgary Police Service (CPS) is seeking a full-service marketing partner to develop an innovative recruitment campaign aimed at redefining its recruitment brand and attracting a diverse pool of qualified candidates. The campaign will include brand positioning, audience insights, messaging, and creative assets such as video, graphics, and copywriting. The project requires a comprehensive strategy, social media planning, and accessible, inclusive design aligned with CPS values and the City of Calgary's cultural context. Experience in first responder recruitment is considered an asset.

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