My Florida Marketplace #2026-215-NC

Broward College Seeks Comprehensive Marketing, Social Media, and Public Relations Services

Broward College is seeking proposals for comprehensive marketing, social media, and public relations services to support collegewide initiatives and enrollment growth. - Government Buyer: - Broward College, Strategic Communication and Marketing Department, Procurement Department - Scope of Services: - Full-service marketing and branding strategy - Integrated marketing strategies, brand positioning, campaign planning, audience segmentation - Advertising (traditional and digital) - Print, radio, TV, OTT, digital media, media planning/buying, creative services, videography - Market research - Prospective student and community perception studies, competitive analysis, campaign effectiveness - Videography and video production - Filming, editing, post-production, creative asset development - Social media management - Content strategy, paid posts, influencer marketing, analytics across major platforms - Media relations - Strategic campaigns, content development, event support, translation, media monitoring - Crisis communications - Planning, training, response, and documentation for executive leaders - Notable Requirements: - Multi-language advertising and translation services - ROI reporting and analytics - Crisis communications support - Adherence to information security and non-disclosure standards - Compliance with federal funding provisions if applicable - No specific OEMs or named vendors are required; open to qualified marketing and communications firms - Period of Performance: - Initial three-year contract, with up to three one-year renewals and a possible 180-day extension - Places of Performance and Delivery: - Multiple Broward College campuses and centers throughout Broward County, Florida, including Fort Lauderdale, Davie, Coconut Creek, Pembroke Pines, Weston, Miramar, Dania Beach, and the YMCA location

Description

This solicitation is issued by Broward College to procure comprehensive marketing, social media, and public relations services collegewide. The services are to be provided in accordance with the terms, conditions, and specifications outlined in the solicitation document. The procurement is conducted through an Invitation to Negotiate process, with responses due by June 9, 2026. The scope includes market research, marketing analysis, marketing plans, media relations, and advertising agency services.

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