Opportunity
Berkeley Cityofberkeley #26-11785-C
Berkeley Public Library Rebranding Services Solicitation
Posted
April 30, 2026
Respond By
May 21, 2026
Identifier
26-11785-C
NAICS
541430
The City of Berkeley is seeking a qualified firm or individual to provide comprehensive rebranding services for the Berkeley Public Library system, serving approximately 120,000 residents across five locations. - Government Buyer: - City of Berkeley Finance Department/General Services Division, on behalf of the Berkeley Public Library - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) or vendors are named in the solicitation - Products/Services Requested: - Comprehensive rebranding services for the Berkeley Public Library - Brand strategy development - Visual identity creation (logo system, typography, color palette) - Brand guidelines and standards manual - Accessibility compliance (WCAG 2.1 Level AA) - Social media and promotional asset templates - Signage concepts and rollout plan - Staff training workshops and documentation - Stakeholder interviews, community surveys, and brand audit - Unique or Notable Requirements: - Emphasis on inclusivity and accessibility in all deliverables - Local vendor preference in evaluation - In-person meetings and group training required at the Central Library in Berkeley, with most work conducted virtually - Vendor must provide tools and training to ensure brand implementation by Library staff
Description
The City of Berkeley is soliciting written proposals from qualified firms or individuals for rebranding services for the Berkeley Public Library system. The project involves developing and implementing a comprehensive rebranding strategy that clarifies and modernizes the Library's brand identity, develops a cohesive visual brand system, ensures accessibility and inclusivity, and positions the Library as a forward-thinking and welcoming institution. The contract term will commence in June 2026 and be completed within nine months. Proposals must be submitted via email by May 21, 2026, and should include separate PDFs for the technical and pricing proposals.