Opportunity
Guilford County NC MUNIS #20232
Guilford County Awards Branding Project to The Zimmerman Agency, LLC
Posted
December 01, 2024
Respond By
January 02, 2025
Identifier
20232
NAICS
541430, 541810, 541890
Guilford County is undertaking a comprehensive branding initiative to develop a unified, modern brand identity for its government and departments. - Government Buyer: - Guilford County Purchasing Department (Greene Street Building, Greensboro, NC) - Awarded Vendor: - The Zimmerman Agency, LLC - Products/Services Requested: - Written brand development (brand story, tagline, call to action, principles, drivers, personality) - Visual identity development (logo, color palette, typography, departmental sub-logos) - Testing and rollout of brand prototypes - Creation of brand guidelines and style guides - Research and data collection to inform brand development - Consultation services for all phases - Quantities: - Single comprehensive branding project (no part numbers; service-based) - Unique/Notable Requirements: - At least three data-informed brand options required - Deliverables include digital and print collateral (letterhead, business cards, presentations, signage) - Strong preference for a single provider to handle all project phases - MWBE participation goal of 15% - Robust insurance coverage required - Contract Value: - $95,000 awarded - Contract Term: - One year with an option to renew for an additional year
Description
Guilford County is soliciting proposals for consultation services to develop a forward-looking brand identity that includes a color palette, tagline, logo, call to action, and brand narrative capturing the essence of the Guilford County community and government. The project involves two key sections: Written Brand Development and Visual Identity Development and Final Brand Buildout. The County seeks a unified brand that embraces diversity, history, and innovation, supports economic development, and provides consistent visual identities for the county government and its departments. The contract term is one year with an option to renew for an additional year. The project aims to be completed and ready for launch by June/July 2025.