Guilford County NC MUNIS #20095

Award for Communications Strategy Partner to Reduce Infant Mortality Disparities in Guilford County

This award notice details Guilford County's selection of an implementation partner to reduce infant mortality disparities through a comprehensive communications strategy. - Government Buyer: - Guilford County Purchasing Department, Department of Health and Human Services, Division of Public Health - Awarded Vendor: - Lativia M. Jones dba Hey Awesome Girl, LLC - Services Requested: - Development and execution of a communications strategy focused on perinatal health - Creation and management of social media and website content - Production of video storytelling and graphic design - Planning and marketing of special events - Public relations support and ecosystem building with community stakeholders - Notable Requirements: - Emphasis on reducing racial disparities in infant mortality by 50% by 2026 and eliminating them by 2031 - Compliance with American Rescue Plan Act (ARPA) funding rules - MWBE participation goals and required insurance/debarment certifications - Period of Performance: - Initial contract term of one year, with up to three additional one-year renewals (total potential duration: four years) - Place of Performance: - Guilford County Purchasing Department, 201 South Greene Street, Greensboro, NC 27402

Description

This solicitation is a Request for Proposal (RFP) issued by Guilford County for an implementation partner to develop and execute a communications strategy aimed at reducing infant mortality disparities in Guilford County. The project involves promoting perinatal health through various media, including newsletters, social media, video storytelling, and event planning, in partnership with Every Baby Guilford. The contract is funded by the American Rescue Plan Act (ARPA) and includes a one-year initial term with options to renew for up to four years. The goal is to reduce racial disparities in infant mortality by 50% by 2026 and eliminate them by 2031 through community-centered, equitable solutions.

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