Lincoln Electric System Procureware #051-26

LES Solicits Media Tracking and Social Listening Platform for Public Relations Analytics

Lincoln Electric System (LES), a municipal utility in Nebraska, is seeking a comprehensive media tracking and social listening platform to enhance its public relations and communications monitoring. - Government Buyer: - Lincoln Electric System (LES), a municipal utility serving Lincoln, Nebraska and surrounding areas - Products/Services Requested: - Public Relations Analytics Tool / Media Tracking and Social Listening Platform - Must monitor and analyze public relations mentions across print, social media, digital forums, web, broadcast (TV/radio), and digital channels - Required features: real-time alerts, customizable notifications, historical data archiving, analytics, sentiment analysis, influencer tracking, and robust reporting - Social media management and sharing capabilities (internal and external) - Integration with Microsoft AD/Entra for SSO and support for Microsoft Security Groups - Training and support for LES staff - Data residency restricted to the United States - LES data may not be used to train AI models - Strict confidentiality and security requirements for contractor access to LES information and facilities - OEMs and Vendors Mentioned: - Cision - Onclusive - Kyndryl - Swanson Russell - Unique/Notable Requirements: - Data residency in the U.S. is mandatory - No use of LES data for AI model training - Contractor must comply with strict confidentiality, security, and non-disclosure obligations - Proof of insurance and compliance with equal employment opportunity required - Initial contract term of 3 years with two optional 1-year extensions (3+1+1) - Places of Performance/Delivery: - Lincoln and surrounding areas in Lancaster County, Nebraska - LES facilities: Walter A. Canney Service Center, Kevin Wailes Operations Center, Rokeby Generation Station, Terry Bundy Generating Station

Description

Lincoln Electric System is issuing a Request for Proposal to select a media tracking and social listening tool. The successful bidder must complete the LES Standard Services/Consulting Contract, provide proof of insurance, and complete confidentiality and equal employment opportunity compliance forms. The tool should track public relations mentions across various media channels, provide analytics, and support historical data archiving. Proposals must be submitted via the LES Procurement Portal by July 1, 2026, 2:00 PM CST.

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