SAM #ACQ-26-1014

USPTO Seeks Professional Media Communication and Advisory Services

The United States Patent and Trademark Office (USPTO), under the Department of Commerce, is seeking market research responses for professional media communication services to support its Office of the Chief Communications Officer (OCCO). - Government Buyer: - United States Patent and Trademark Office (USPTO), Office of the Chief Communications Officer (OCCO) - Office of Procurement, Alexandria, Virginia - No specific OEMs or commercial vendors are named in the opportunity - Requested Services: - Strategic communications advisory, including message framing and translating USPTO objectives into communications approaches - Media relations support, including drafting press releases, media advisories, and coordinating interviews - Content production for social media, internal communications, and audiovisual needs (motion graphics, animation, video editing, digital asset management) - Event coordination for live and virtual events, including run-of-show planning and message alignment - Community engagement communications, including outreach and campaign messaging - Stakeholder and media coordination, including mapping, media interaction, and SEO improvements - Data analytics, including survey analysis, insight reporting, and peer agency best practice reviews - Training for USPTO staff on social media and communication strategies - Communication skillset assessment and gap analysis - General account support and project management - No products, part numbers, or hardware/software OEMs are specified - Notable Requirements: - Emphasis on small business participation - Vendors must have active SAM registration and a Unique Entity Identifier - Capability statements with past performance references are required - Place of Performance and Delivery: - USPTO Office of Procurement, 600 Dulany St, Alexandria, VA 22314 - Primary work location: Alexandria, Virginia

Description

The USPTO is performing market research for professional media communication services which may include, but are not limited:

Drafting media strategies and communications plans for USPTO; Drafting press releases and media advisories; Supporting media relations and coordinating interviews, when applicable; Monitoring media coverage and providing reports; Producing content for social media, USPTO staff communications, and USPTO internet postings; Training for USPTO staff on social media, communication strategies, and other related topics; and Assessing USPTO’s communication skillsets and performing a gap analysis to determine needed skillsets.

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