San Mateo County Transportation Authority Planetbids #26-J-S-089

Caltrain Seeks Contractor for Advertising Management and Revenue Maximization

Caltrain is seeking a contractor to manage and maximize non-fare revenue through advertising across its stations, platforms, trains, and other passenger-facing environments. - Government Buyer: - Peninsula Corridor Joint Powers Board (Caltrain) - Products/Services Requested: - Advertising management services - Strategic monetization of advertising assets - Identification of new revenue opportunities - Enhancement of advertising asset performance - Partnership development aligned with Caltrain's brand and financial goals - OEMs and Vendors: - No specific OEMs or vendors are mandated or named in the solicitation - Unique/Notable Requirements: - Contractor must submit proposals electronically (no hard copies accepted) - Five-year base contract with up to two additional one-year options - Focus on maximizing non-fare revenue and aligning advertising with Caltrain's long-term sustainability - Period of Performance: - Five-year base period, with two one-year option periods

Description

The Peninsula Corridor Joint Powers Board (Caltrain) is seeking a qualified contractor to maximize non-fare revenue through strategic monetization of advertising assets across stations, platforms, trains, and other passenger-facing environments. The contractor will identify new revenue opportunities, enhance asset performance, and build partnerships aligned with the agency's brand and financial sustainability. The contract is intended to be a five-year base with up to two additional one-year options. Submissions must be electronic; hard copies will not be accepted.

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