California eProcure #25-E0031

Strategic Communications Services for Proposition 65 40th Anniversary – California OEHHA

The California Office of Environmental Health Hazard Assessment (OEHHA), part of the California Environmental Protection Agency, is seeking strategic communications services for the 40th anniversary of Proposition 65. - Government Buyer: - California Environmental Protection Agency, Office of Environmental Health Hazard Assessment (OEHHA) - Administrative Services Division, Contracts and Business Services Branch - No specific OEMs or commercial vendors are named in the solicitation - Services Requested: - Development and implementation of a comprehensive communications plan for Proposition 65's 40th anniversary - Rebranding Proposition 65 with a new nickname, slogan, logo, mascot, and style guide - Production of documentary-style and social media videos, including all raw footage and final assets - Creation of culturally inclusive outreach materials, social media toolkits, and press packets - Community engagement, field testing, and influencer engagement guidance - Provision of high-resolution and animation-ready assets - Notable Requirements: - Bidders must have at least five years of relevant experience, including prior government work - Campaign must emphasize public health storytelling, cultural and linguistic inclusivity, and sustained community engagement - Logistical planning for the in-person conference is excluded - Total budget shall not exceed $250,000 - Places of Performance: - OEHHA Sacramento Office, 1001 I Street, Sacramento, CA 95814 - OEHHA Oakland Office, 1515 Clay Street, Oakland, CA 94612

Description

The California Office of Environmental Health Hazard Assessment (OEHHA) is soliciting bids for strategic communications services in preparation for the 40th anniversary of Proposition 65. The work includes a multi-pronged communications plan involving an in-person conference, documentary and social media videos, rebranding of Proposition 65 with a new name, slogan, logo, and mascot, and the development of culturally inclusive outreach materials. The goal is to elevate public awareness of Proposition 65's legacy, current efforts, and future direction to support OEHHA's mission of protecting public health and the environment. Logistical planning for the conference is not included in this solicitation.

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