CanadaBuys #tender_21734

Advertising Agency Services for LOFT Community Services Awareness Campaign

Reconnect Health Services is seeking an advertising agency to deliver a comprehensive awareness campaign for LOFT Community Services across Ontario. - Government Buyer: - Reconnect Health Services (acting for LOFT Community Services) - Services Requested: - Advertising agency services to develop, produce, and execute an integrated advertising and marketing campaign - Creative development of campaign concepts and messaging for traditional and digital paid media - Media planning, buying, and management - Campaign optimization based on performance data - Accountability and performance reporting - Contract Details: - 24-month contract duration - Campaign Objectives: - Increase awareness of LOFT Community Services - Drive donations and enhance visibility with funders - Ensure those in need are aware of available services - No specific OEMs or product part numbers are named; the focus is on professional advertising and marketing services

Description

LOFT Community Services (LOFT) is seeking an Advertising Agency to develop and deliver a high-impact, province-wide awareness campaign that elevates LOFT’s brand, communicates the essential services provided, and enhances public understanding of its impact. The agency will design and execute a strategic advertising campaign, create campaign concepts for paid traditional and digital channels, plan and manage media placements, and optimize campaigns based on performance data. The desired outcomes include increasing awareness of LOFT, driving donations, increasing visibility with funders, ensuring awareness of services among those who need them, and providing accountability and reporting.

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