Georgia Procurement Registry #PE-63310-NONST-2026-000000194

Integrated Out-of-Home and Digital Marketing Services for Cobb Virtual Academy

This opportunity seeks information from marketing service providers to support the Cobb County School District's (CCSD) integrated advertising efforts for the Cobb Virtual Academy (CVA). - Government Buyer: - Cobb County School District (CCSD) - Products/Services Requested: - Integrated out-of-home (OOH) and digital marketing services - Focus on lead generation for Cobb Virtual Academy - Potential for future campaigns on general enrollment and Ed-SPLOST initiatives - Billboard and signage solutions - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Unique/Notable Requirements: - Integration of OOH advertising with digital marketing actions - Emphasis on measurable results and digital action tracking - Open to all resources and innovative solutions for acquisition

Description

This Request for Information (RFI) seeks to gather information on an expanded paid media approach that integrates out-of-home (OOH) awareness with measurable digital actions. The primary focus is lead generation for Cobb Virtual Academy (CVA), with plans to extend campaigns to broader enrollment messaging and Ed-SPLOST. Providers are invited to submit information for review, and the Cobb County School District (CCSD) reserves the right to consider all resources for acquisition.

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