Cobb County School District Bonfire #I26122

Cobb County School District RFI for Integrated Out-of-Home and Digital Marketing Services

The Cobb County School District (CCSD) is seeking information from providers regarding integrated out-of-home (OOH) and digital marketing services to support lead generation and enrollment campaigns. - Government Buyer: - Cobb County School District (CCSD) - Products/Services Requested: - Integrated out-of-home (OOH) advertising combined with digital marketing services - Focus on lead generation for Cobb Virtual Academy (CVA) - Future campaigns may include broader enrollment messaging and Ed-SPLOST initiatives - No specific OEMs or vendors are named in the solicitation - Commodity codes referenced include billboard advertising, outdoor advertising services, communications marketing, and digital advertising - Providers must submit documentation as outlined in Section 8.0 of the solicitation - Unique Requirements: - Emphasis on measurable digital actions linked to OOH advertising - Solutions should support both current and future campaign needs

Description

This Request for Information (RFI) seeks to gather information on an expanded paid media approach that integrates out-of-home (OOH) advertising with measurable digital actions. The primary focus is lead generation for Cobb Virtual Academy (CVA), with plans to extend campaigns to broader enrollment messaging and Ed-SPLOST. Providers are invited to submit information for review, and the Cobb County School District reserves the right to consider all resources for acquisition.

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