My Florida Marketplace #2027-SS-02-D

Award for Citrus Juice Dispensing and Promotional Services at Florida Welcome Stations

This award notice details a single source contract by the Florida Department of Citrus to promote Florida Citrus products at all Florida Welcome Stations: - Government Buyer: - Florida Department of Citrus (CIT) - Contracting office located in Bartow, FL - OEMs and Vendors: - Juice and cups must be sourced from a Florida-based vendor (no specific OEMs named) - Awardee: Florida Commission on Tourism/Florida Tourism Industry Marketing Corporation (dba VISIT FLORIDA) - Products/Services Requested: - 100% orange juice and 100% grapefruit juice for dispensing at all Florida Welcome Stations - Cups for juice serving - Advertising placement and signage to promote Florida Citrus - Marketing and public relations services, including: - Monthly reporting on Welcome Center kiosk interactions - Social media collaboration - Special travel tourism-related promotions - Unique/Notable Requirements: - All juice must be 100% orange or grapefruit and sourced from a Florida-based vendor - Vendor must provide monthly reports, photos, and documentation of promotional activities - Emphasis on maximizing consumer demand and sustaining the Florida citrus industry - Single source justification based on VISIT FLORIDA's unique role as the state's official tourism marketing corporation - Estimated contract value: $250,000 - Primary places of performance: All Florida Welcome Stations

Description

This solicitation is a formal notification of the Florida Department of Citrus' intent to award an agreement to the Florida Commission on Tourism/Florida Tourism Industry Marketing Corporation, dba VISIT FLORIDA. The contract involves providing 100% orange juice and grapefruit juice from a Florida-based vendor to be served at all Florida Welcome Stations. It also covers the purchase of cups and juice, advertising placement, signage, and marketing and public relations opportunities to promote Florida Citrus products. The goal is to maximize consumer demand and support the sustainability and economic well-being of the Florida citrus industry and the state.

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