Opportunity
Simpler Grants.gov #USDA-AMS-TM-FMPP-G-26-0005
USDA AMS seeks applications for 2026 Farmers Market Promotion Program grants supporting direct producer-to-consumer market expansion
Buyer
Agricultural Marketing Service
Posted
April 21, 2026
Respond By
June 06, 2026
Identifier
USDA-AMS-TM-FMPP-G-26-0005
NAICS
541618, 541690, 813910
The USDA Agricultural Marketing Service (AMS) is soliciting applications for the 2026 Farmers Market Promotion Program (FMPP), supporting projects that expand direct producer-to-consumer markets for local and regional agricultural products. - Government Buyer: - U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS) - OEMs and Vendors: - No specific OEMs or commercial vendors are named; the opportunity is grant-based for eligible domestic entities and Tribal Governments - Products/Services Requested: - Grant funding for four project types: - Capacity Building Projects: Enhance organizational capacity and expand existing markets - Community Development Training and Technical Assistance Projects: Provide outreach, training, and technical assistance to farm and ranch operations - Turnkey Marketing and Promotion Projects: Conduct marketing and promotion activities for direct producer-to-consumer markets - Turnkey Recruitment and Training Projects: Recruit and train vendors and producers for local and regional food systems - No specific products, part numbers, or quantities are requested - Unique or Notable Requirements: - Total funding available: approximately $13.84 million - Individual awards range from $50,000 to $500,000, depending on project type - Applicants must provide a 25% cash or in-kind cost share - Competitive evaluation and justification of requested funding required - Compliance with updated AMS and USDA General Terms and Conditions - Period of Performance: - Turnkey projects: 24 months - Capacity Building and Community Development Training and Technical Assistance projects: 36 months - Place of Performance: - USDA Agricultural Marketing Service Headquarters, Washington, DC
Description
The U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), requests applications for the 2026 fiscal year Farmers Market Promotion Program (FMPP). The program supports the development, coordination, and expansion of direct producer-to-consumer markets to increase access to locally and regionally produced agricultural products. Approximately $13.84 million is available to fund applications, with awards ranging from $50,000 to $500,000 depending on project type. Applicants must submit applications electronically by June 5, 2026, and a 25% cost share is required.