Opportunity
University Of Maryland Global Campus Bidlocker #92119
UMGC Awards Digital Media Creative Production, Testing, and Optimization Services Contract
Posted
April 30, 2024
Respond By
May 23, 2024
Identifier
92119
NAICS
541810
The University of Maryland Global Campus (UMGC) has awarded a contract for Digital Media Creative Production, Testing, and Optimization Services to support its branding and enrollment efforts. - Government Buyer: - University of Maryland Global Campus (UMGC), Adelphi, Maryland - Awarded Vendors: - Kanahoma LLC - SocialScience LLC - Scope of Services: - Digital media creative production, including original content creation (video, animation, static assets) - In-market testing and optimization of creative assets - Development of creative trafficking grids - Strategic guidance on digital platform trends and best practices - Notable Requirements: - Collaboration with UMGC's in-house team and media buying agencies (media buying and trafficking are excluded) - Ability to produce creative at scale - Adherence to UMGC brand and campaign guidelines - Access to relevant performance data and metrics - All digital and social media platforms are in scope - Contract Details: - Aggregate maximum fee of $1,000,000 for the initial term - Initial term through July 31, 2027, with two one-year renewal options - No MBE (Minority Business Enterprise) goals for this RFP
Description
The University of Maryland Global Campus (UMGC) is soliciting proposals from experienced firms to provide Digital Media Creative Production, Testing, and Optimization Services. The solicitation aims to engage qualified creative services firms to collaborate with UMGC's in-house team to build the brand and drive enrollments through digital media production, testing, and optimization. The contract term is expected to run through July 31, 2027, with two one-year renewal options, and the aggregate maximum fee shall not exceed $1,000,000. The procurement process includes submission of technical and pricing proposals, oral presentations, and a collaborative approach with UMGC teams and agency partners.