Connecticut Portal #UCHC4-211660839

UConn Health Center Seeks Full-Service Media Buying Agency for Advertising and Brand Development

UConn Health Center is seeking a full-service media buying agency to enhance its advertising and brand development efforts. - Government Buyer: - UConn Health Center, State of Connecticut Department of Administrative Services - Scope of Work: - Full-service media buying across traditional and digital platforms - Strategic support for organizational brand and business development goals - Advising on audience targeting and emerging media approaches - Managing campaign progress, metrics, and national media visibility - Supporting institutional priorities and collaborating with UConn Health and creative partners - Includes advertising, published products, and graphic/fine art services - OEMs and Vendors: - No specific OEMs or vendors are named; opportunity is open to all qualified agencies - Unique/Notable Requirements: - Emphasis on measurable advertising placement and campaign effectiveness - Collaboration with internal and external creative teams - Focus on both traditional and digital media channels

Description

UConn Health is seeking a full-service media buying agency to support organizational brand and business development goals across traditional and digital media platforms. The selected partner will work with UConn Health and the UConn Health Community Network to inform approaches to reaching target audiences, advise on emerging approaches, and be responsible for progress and campaign metrics. The agency will drive national media visibility, support institutional priorities, and collaborate with the UConn Health team and creative partners on effective and measurable advertising placement. The project involves advertising, published products, and graphic and fine art services.

View original listing