Opportunity

SAM #47QFCA26K0021

Market Research for Military and Family Life Counseling (MFLC) Services Worldwide

Buyer

FAS Federal Systems Integration and Management Center

Posted

April 27, 2026

Respond By

May 08, 2026

Identifier

47QFCA26K0021

NAICS

624190, 621330, 541618, 611710

This opportunity seeks industry input and potential service providers for the Military and Family Life Counseling (MFLC) Program, supporting military communities worldwide. - Government Buyer: - U.S. General Services Administration (GSA), Assisted Acquisition Services (AAS) - On behalf of the Office of the Deputy Assistant Secretary of War for Military Community and Family Policy (MC&FP), Office of Military Community Support Programs (MCSP) - Department of the Army, Office of Military Community and Family Policy (MC&FP) - OEMs and Vendors: - No specific OEMs or vendors are named; the government is seeking information from all capable industry participants - Products/Services Requested: - Military and Family Life Counseling (MFLC) Services - Program management support for all contractor activities - Primary MFLC services: confidential, non-medical counseling, consultation, and outreach for adults and children/youth (CYB) - Temporary MFLC services: short-term counseling and outreach for events such as natural disasters or military ceremonies - Services delivered in-person and virtually, with assignments typically lasting 9-12 months - Spanish-speaking counselors required in select states - Optional geographic footprints: Eastern (CONUS east of Mississippi, OCONUS AFRICOM/EUCOM/SOUTHCOM) and Western (CONUS west of Mississippi, OCONUS INDOPACOM/CENTCOM) - Unique or Notable Requirements: - Services must be available at over 300 military installations in the U.S., territories, and 25+ foreign countries - Contractors must provide licensed counselors and program management - Participation in market research sessions is voluntary and intended to inform future solicitation - No specific part numbers or product quantities are provided - Place of Performance: - More than 300 military installations across the U.S., D.C., territories, and over 25 foreign countries - Eastern and Western geographic footprints as defined above - Contracting office at GSA FAS AAS FEDSIM, 1800 F Street, NW, Washington, DC 20405

Description

General Services Administration (GSA), Assisted Acquisition Services (AAS) is releasing a combined Request for Information (RFI) and Market Assessment Discussion (MAD) Notice on behalf of the Office of the Deputy Assistant Secretary of War for Military Community and Family Policy (MC&FP), Office of Military Community Support Programs (MCSP). The purpose of this RFI-MAD Notice is to assist the Government in conducting market research to identify capable, interested Industry Partners and to inform industry of the Government’s intent to conduct one-on-one conversations between the AAS Contracting Officer (CO) and interested Industry Partners as part of market research for the subject requirements.

As provided by Federal Acquisition Regulation (FAR) 10.001 (GSA Class Deviation Revolutionary FAR Overhaul (RFO)-2025-10) and FAR 15.101 (GSA Class Deviation RFO-2025-15) MAD Sessions serve as a market research tool used by AAS to gauge industry interest, assess potential commercial/industry approaches, identify factors that could shape the acquisition strategy, inform future acquisition planning, promote competition, and improve the quality of proposals. The Government will request only the minimum information necessary, and all responses will be used solely for market research purposes. Any response to this RFI-MAD Notice or information submitted by an interested Industry Partner to the Government will not be shared with any other Industry Partner. Participation in the RFI-MAD process is strictly voluntary.

This RFI-MAD Notice does NOT constitute a Request for Proposal and is not to be construed as a commitment, implied or otherwise, by the Government that a procurement action will be issued. A response to this RFI-MAD Notice is not a request to be added to a bidders list or to receive a copy of a solicitation. No entitlement to payment of direct or indirect costs or charges by the Government will arise as a result of the submission of the requested information. No reimbursement will be made for any costs associated with providing information in response to this RFI-MAD Notice and any follow-up information requests. The Government may not respond to any specific questions or comments in response to this RFI-MAD Notice or information provided as a result of this request. This information will be used for market research only.

The Government is particularly interested in determining the information, documents, or similar data that industry would need to facilitate a bid/no bid decision and in the availability and applicability of commercial products and services to meet the requirements of the Military and Family Life Counseling (MFLC) Program.

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