Pinellas County Opengov #21-0612-P (JJ)

Pinellas County CVB Digital Marketing Services for Visit St. Pete Clearwater

Pinellas County Convention and Visitors Bureau (CVB) is seeking a vendor to provide comprehensive digital marketing services for Visit St. Pete Clearwater and related tourism websites. - Government Buyer: - Pinellas County Board of County Commissioners, Convention and Visitors Bureau (CVB), Purchasing and Risk Management Office - OEMs and Vendors Mentioned: - Adtech/martech tools previously used: JunGroup, Sojern, Epsilon, Basis DSP - Website hosting: Acquia - CRM: Simpleview - Analytics: Google Analytics - Traditional marketing agency partner: Birdsall, Voss & Associates (BVK) - Products/Services Requested: - Website development, management, and hosting (Drupal-based, Acquia hosting) - Content creation, SEO, and ADA Level II compliance - Digital marketing campaign management (SEM, display, paid social, YouTube, CTV, native/endemic channels) - Integration with Simpleview CRM and Google Analytics - Reporting and analytics (Google Data Studio) - Email marketing, video production, and third-party vendor management - Multilingual website support and high-volume site management - Notable Requirements: - Experience with high-traffic, multi-site Drupal environments - Ability to collaborate with BVK (traditional marketing agency) - Monthly presentations to the Tourist Development Council - ADA Level II website compliance - Support for multiple websites under the Visit St. Pete Clearwater brand - Digital campaign reporting and analytics integration - Estimated contract value: $32,500,000 over the contract period - Contract duration: 5 years with a possible 2-year extension

Description

This solicitation is for digital marketing services for the Convention and Visitors Bureau (CVB) of Pinellas County. The scope includes media and content creation supporting multiple websites, primarily VisitStPeteClearwater.com, as well as website management, development, and hosting. The contract involves implementing adtech/martech tools, managing paid media campaigns across various channels, and providing SEO services. The contract term is from January 1, 2022, to December 31, 2026, with an estimated value of $32,500,000.

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