Grant County Civicplus #26-06

Grant County Solicits Marketing and Promotional Services for Local Resource Promotion

Grant County, New Mexico is seeking qualified firms or individuals to provide comprehensive marketing and promotional services to enhance the visibility of the county's cultural, historical, and recreational resources. - Government Buyer: - Grant County Administration Center, Chief Procurement Officer: Vanessa Vado - Scope of Services: - Comprehensive marketing and promotional services - Sponsoring events, publishing, advertising, and displaying materials - Promotion of cultural resources, art, music, historical and natural resources, and recreational facilities - Development of marketing strategies, creation of advertisements, event and tourist attraction promotion - Monitoring, reporting, and providing recommendations for effective marketing - Marketing Methods: - Television, radio, print, newspaper, billboard ads, social media, collateral information, magazines, internet, and other creative approaches - Contract Details: - Qualifications-based selection emphasizing capacity, personnel experience, and familiarity with Grant County - Initial contract term of one year, with up to four one-year renewal options - No specific OEMs or vendors are named in the solicitation - Offerors may propose their own creative marketing approaches - Services are to support Lodgers Tax programs in accordance with County Ordinance No. O-23-01 and the Lodger’s Tax Act

Description

The County of Grant is seeking proposals from qualified firms or individuals to provide marketing and promotional services for Grant County. The scope includes sponsoring events, publishing, advertising, and displaying materials to promote cultural resources, art, music products, historical and natural resources, and recreational facilities within the county. The intent is to establish effective Lodgers Tax programs in accordance with County Ordinance No. O-23-01 and the Lodger’s Tax Act 3-38-13 through 3-38-24 NMSA 1978. Marketing techniques may include television, radio, print, newspaper, billboard ads, social media, collateral information, magazines, internet, and other methods as determined by the county. This solicitation is for direct service costs related to these marketing activities.

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