Ontario Tenders #tender_21580

Media Monitoring and Reporting Services for Destination Ontario

Destination Ontario is seeking a vendor to provide comprehensive media monitoring and reporting services for both Canada and the United States. - Government Buyer: - Government of Ontario, Destination Ontario - Scope of Services: - Fully managed media monitoring across English and French print, digital, and broadcast channels - Monthly reporting of earned media using Advertising Value Equivalency (AVE) and Reach metrics - Delivery of reports in Excel format - Access to up-to-date, searchable media lists - Curated reporting outputs for consumer travel and corporate communications - Optional project-based services, including: - Enhanced metrics - Best-practice recommendations - Additional media analysis and reporting for specific campaigns or issues - Other related services as requested - Requirements and Exclusions: - Native social media listening is excluded - Reporting must track social amplification of earned news articles - No specific OEMs or vendors are named in the solicitation - All requirements are for managed services; no products are requested

Description

Request for Bids for the provision of Canada and United States media monitoring and managed reporting services for Destination Ontario. The vendor will provide a fully managed media monitoring service covering English and French media across Canada and the United States, tracking Ontario-related earned media coverage across print, digital, and broadcast channels. The contract includes monthly reporting of earned media using Advertising Value Equivalency (AVE) and Reach, access to media lists, and optional project-based services such as enhanced metrics and additional media analysis. The service excludes native social media listening but includes tracking of social amplification of earned news articles.

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