University of North Florida SCIQuest #ITN-26-21

UNF Solicits Marketing and Creative Agency Services for Pre-Qualified Vendor Pool

The University of North Florida (UNF) is establishing a pre-qualified pool of marketing and creative agencies to support its colleges, departments, and units: - Government Buyer: - University of North Florida (UNF), Jacksonville, FL - Scope of Services: - Strategic marketing consultation, planning, and production - Media buying, placement, and monitoring for advertising campaigns - Creative services including: - Print and digital advertising asset development - Website development and content creation - Writing, event support, and campaign development - Social media management - Specialized photography, videography, and video production - Estimated annual media spend: $1.5 million - No specific OEMs or product manufacturers are named, as this is a solicitation for agency services - Respondents must have at least three years of relevant experience and meet business registration and compliance requirements - Evaluation criteria include price, experience, and creative competencies - Contract term is three years, with three optional one-year renewals

Description

The University of North Florida (UNF) is seeking proposals from strategic marketing, communication, media buying, branding, advertising, and creative agencies to provide services to the University. The solicitation aims to create a pool of pre-qualified agencies for marketing and advertising services on an as-needed basis. The contract term is initially three years with options to renew for three additional one-year periods. UNF has an estimated annual media spend of $1.5 million. Services include strategic marketing consultation, media buying, creative work such as print and digital advertising, website development, social media management, and video production.

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