Merx #tender_21734

Advertising Agency Services for LOFT Community Services Awareness Campaign

Ontario Shared Services is seeking an advertising agency to deliver a province-wide awareness campaign for LOFT Community Services. - Government Buyer: - Ontario Shared Services, on behalf of LOFT Community Services - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive advertising agency services - Design, production, and execution of an integrated awareness campaign - Strategic messaging and creative concept development - Media planning, media buying, and campaign optimization - Coverage across both traditional and digital channels - Accountability and performance reporting - Unique or Notable Requirements: - Province-wide campaign reach with targeted regional and local efforts - Focus on elevating LOFT's brand and communicating essential services for individuals with complex health challenges - Goals include increasing awareness, driving donations, improving visibility with funders, and ensuring service awareness among target populations

Description

LOFT Community Services is seeking an Advertising Agency to develop and deliver a high-impact, integrated, province-wide awareness campaign to elevate LOFT's brand and communicate their essential services for individuals with complex health challenges. The agency will design and execute an advertising campaign supported by strategic messaging and earned media to build awareness and engagement across Ontario. Responsibilities include developing and executing advertising and marketing strategies, creating campaign concepts and messaging for paid traditional and digital channels, planning and managing media placements, and optimizing campaigns based on performance data. The campaign aims to increase awareness, drive donations, improve visibility with funders, and ensure service awareness among target populations.

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