Merx #2026010087

UBC Solicits Digital Marketing Services for Extended Learning Division

The University of British Columbia (UBC) is seeking a digital advertising agency to support its Extended Learning division with comprehensive digital marketing services. - Government Buyer: - University of British Columbia (UBC), Extended Learning division - Services Requested: - Digital marketing and advertising campaign management - Strategy development for digital advertising campaigns - Research into online consumption habits of target audiences - Execution and management of paid search, online display, and social media campaigns - Ongoing campaign maintenance, optimization, and regular performance reporting - Staying current with digital and platform trends - No specific OEMs, vendors, product part numbers, or purchase quantities are specified - Focus is exclusively on service provision for digital marketing and advertising - Notable Requirements: - Agency must provide expertise in digital campaign strategy, research, and analytics - Ability to manage a large portfolio of campaigns across multiple digital platforms - Regular reporting and optimization are required

Description

The University of British Columbia (UBC) Extended Learning is seeking a digital advertising agency of record to manage strategy and execution for a large portfolio of digital advertising campaigns. These campaigns include paid search, online display, social media, and other digital tactics. The vendor will develop campaign strategies, conduct research into online consumption habits of target audiences, stay updated on digital and platform trends, and provide ongoing maintenance, optimization, and reporting of campaigns.

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