SAM #a556d1f213da4413a85e3264f9823f47

Sole Source Digital Billboard Advertising for Alabama Air National Guard Recruitment

This opportunity involves a planned sole source contract for digital advertising services to support Alabama Air National Guard (AL ANG) recruitment efforts. - The Department of Defense, Department of the Army, National Guard Bureau, JFHQ USPFO AL, intends to award a firm-fixed-price contract for digital advertising. - The contract will be awarded to Directional Ad-Vantage Holdings, LLC, as the only vendor with exclusive rights to high-traffic advertising locations required for the campaign. - The Alabama Air National Guard (187th MSG/MSC, ALANG Recruiting) specifically requires 52 weeks of digital billboard advertising at five local sites, including AL ANG bases and one area without a local recruiter. - Smartlite is identified as the owner of all digital billboards in the targeted shopping centers, making them the only source for these locations. - The requirement is for digital advertising services at exclusive locations, with no specific part numbers or product SKUs listed. - The period of performance is 52 weeks (one year). - The places of performance include Alabama Air National Guard bases and specified areas in Montgomery, Alabama. - The opportunity is not open to competition due to the exclusivity of the advertising rights at the required locations.

Description

This is a notice of intent to award a sole source, firm-fixed-price contract to DIRECTIONAL AD-VANTAGE HOLDINGS, LLC. This action is being processed in accordance with the guidance of the revolutionary FAR overhaul, which streamlines procurement for critical government needs.

DIRECTIONAL AD-VANTAGE HOLDINGS, LLC is uniquely positioned to fulfill this requirement due to its exclusive advertising rights at the high-traffic locations specified in the scope of work. These locations are critical for reaching the target demographic and achieving the campaign's objectives. Market research indicates that no other vendor has access to these specific advertising spaces, making competition unfeasible.

Interested parties who believe they can meet the requirements as stated in this notice may submit a capability statement, proposal, or quotation. This documentation must be submitted by the close of this notice's publication close out date. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.

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