University of British Columbia Bonfire #2026010087

UBC Extended Learning seeks digital marketing agency for campaign management

The University of British Columbia (UBC) Extended Learning Marketing is seeking a supplier to act as its agency of record for digital marketing services. - Government buyer: University of British Columbia (UBC) Extended Learning Marketing - No specific OEMs or vendors are named in the solicitation - Services requested: - Management of strategy and execution for digital advertising campaigns - Development of campaign strategies - Research into online consumption habits of target audiences - Monitoring of digital and platform trends - Ongoing campaign maintenance and optimization - Regular and final reporting on campaign performance - Scope includes: - Paid search - Online display - Social media - Other digital marketing tactics - Classified under UNSPSC code 801716 (publicity and marketing support services) - No products, part numbers, or unique technical requirements specified beyond the described scope

Description

The University of British Columbia (UBC) Extended Learning Marketing is seeking a supplier to act as the agency of record to manage strategy and execution for a large portfolio of digital advertising campaigns. This includes paid search, online display, social media, and other digital tactics. The vendor will develop campaign strategies based on research into online consumption habits, stay updated on digital trends, maintain and optimize campaigns, and provide regular and final reporting.

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