British Columbia BCBid #2026010087

Digital Marketing Services for UBC Extended Learning

UBC Extended Learning is seeking a supplier to manage digital marketing campaigns for its programs. - Government buyer: - University of British Columbia (UBC) Extended Learning Marketing - Procurement managed via BC Bid system - OEMs and vendors: - No specific OEMs or vendors named in the solicitation - Products/services requested: - Digital marketing services including: - Campaign strategy and execution - Research into online consumption habits of target audiences - Maintenance and optimization of campaigns - Regular and final reporting - Paid search, online display, social media, and other digital tactics - Unique or notable requirements: - Supplier will serve as agency of record for a large portfolio of campaigns - Must stay current with digital and platform trends - Ongoing campaign optimization and detailed reporting required

Description

The University of British Columbia (UBC) Extended Learning Marketing seeks a supplier to act as the agency of record for managing strategy and execution of a large portfolio of digital advertising campaigns. This includes paid search, online display, social media, and other digital tactics. The vendor will develop campaign strategies based on research into online consumption habits, maintain and optimize campaigns, and provide regular and final reporting. The procurement is managed through the BC Bid system.

View original listing