New York State Contract Reporter #E500668CJM

SUNY University at Albany Brand Reputation and Market Insight Diagnostic Services

The University at Albany, part of the State University of New York (SUNY) system, is seeking a vendor to provide Brand Reputation and Market Insight Diagnostic Services. - Government Buyer: - State University of New York (SUNY), University at Albany - Procurement Services office - Services Requested: - Comprehensive research, analysis, and strategic support to assess and interpret the university's brand reputation, market perception, and audience experience - Project management, collaborative discovery, qualitative and quantitative research (e.g., surveys, focus groups, digital content analysis) - Diagnostic analysis of brand health and synthesis of findings into actionable insights - Strategic recommendations, stakeholder engagement (including workshops and training), and regular reporting - Optional enhancements may include ongoing monitoring, expanded segmentation, multilingual research, or customized reporting tools - Products/Part Numbers/Quantities: - No specific products, part numbers, or quantities; this is a service-based procurement - Unique or Notable Requirements: - Vendors may propose optional supplemental services such as ongoing monitoring and workshops - The procurement is discretionary with no MWBE, SDVOB, or DBE goals - Estimated contract value is between $50,000 and $125,000 - All services and deliverables must be completed within the 7-month contract period - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation

Description

The University at Albany (UAlbany) is seeking to procure Brand Reputation and Market Insight Diagnostic Services through a Request for Quote (RFQ). The services include research, analysis, and strategic support to assess institutional brand reputation, market perception, and audience experience. The vendor will provide project management, data collection, diagnostic analysis, insights, strategic recommendations, stakeholder engagement, and reporting. The contract term is from June 1, 2026, to December 31, 2026, with bids due by May 14, 2026.

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