CanadaBuys #BC2026010087

UBC Extended Learning Digital Marketing Services Solicitation

UBC Extended Learning is seeking a supplier to serve as its agency of record for digital marketing services. - Government Buyer: - University of British Columbia (UBC) Extended Learning Marketing - Located in British Columbia, Canada - Scope of Work: - Management of strategy and execution for a large portfolio of digital advertising campaigns - Channels include paid search, online display, social media, and other digital tactics - Supplier responsibilities: - Develop campaign strategies - Research target audience online habits - Stay current on digital platform trends - Ongoing campaign maintenance and optimization - Provide regular and final reports - No specific OEMs, vendors, or product part numbers are mentioned - Notable Requirements: - Supplier must act as agency of record - Must provide comprehensive digital marketing services across multiple platforms - Emphasis on data-driven strategy, optimization, and reporting

Description

The University of British Columbia (UBC) Extended Learning Marketing is seeking a supplier (agency of record) to manage strategy and execution for a large portfolio of digital advertising campaigns, including paid search, online display, social media, and digital tactics. The responsibilities include developing campaign strategies, researching target audience online habits, staying current on digital platform trends, ongoing campaign maintenance and optimization, and providing regular and final reports. The contract duration and trade agreements details are referenced in the tender description or documents. Interested parties are encouraged to review the third-party site for complete details and bidding instructions.

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