Ontario Tenders #tender_21734

Advertising Agency Services for Province-Wide Awareness Campaign – LOFT Community Services

LOFT Community Services is seeking an advertising agency to lead a province-wide awareness campaign in Ontario. - Government Buyer: - LOFT Community Services, headquartered at 15 Toronto Street, 9th Floor, Toronto, Ontario - Scope of Work: - Develop and execute an integrated advertising and marketing campaign - Responsibilities include: - Strategic messaging and campaign design - Creative development - Media planning and buying - Campaign optimization - Accountability and performance reporting - Products/Services Requested: - Advertising agency services (no specific OEMs or product part numbers) - Unique Requirements: - Province-wide reach across Ontario - Focus on elevating LOFT’s brand and communicating essential services for individuals with complex health and social challenges - Emphasis on measurable impact and accountability - Period of Performance: - 24-month contract term - Place of Performance: - Work to be performed across Ontario, with headquarters at 15 Toronto Street, Toronto

Description

LOFT Community Services is seeking an Advertising Agency to develop and deliver a high-impact, integrated, province-wide awareness campaign to elevate LOFT's brand and communicate the essential services provided. The campaign aims to build awareness and engagement across Ontario, targeting diverse audiences including youth to seniors facing complex challenges. The agency will develop and execute advertising strategies, create campaign concepts, manage media placements, and optimize campaigns based on performance data. The desired outcomes include increasing awareness, driving donations, increasing visibility with funders, ensuring service awareness, and accountability reporting.

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