Saskatchewan Tenders #26P-013

Agency of Record for WorkSafe Saskatchewan Marketing and Communications Services

This opportunity seeks an experienced marketing and communications agency to serve as Agency of Record for WorkSafe Saskatchewan, under the Saskatchewan Workers’ Compensation Board (WCB). - Government Buyer: - Saskatchewan Workers’ Compensation Board (WCB), in partnership with WorkSafe Saskatchewan - OEMs and Vendors: - No specific OEMs or product vendors are named; the solicitation is for agency services only - Products/Services Requested: - Comprehensive marketing and communications services, including: - Strategic marketing decision support and data-driven market research - KPI development and reporting - Creative campaign planning and asset production - Content creation and visual asset capture coordination - Creative strategy and in-house support - Media relations and public relations strategy - Brand stewardship - Website support, including SEO and AI integration - Services must be delivered with an always-on marketing approach - Pricing is based on fixed hourly rates - Unique or Notable Requirements: - Agency must demonstrate experience in health and safety marketing - Proposals should show local knowledge and ways to maximize community benefit within Saskatchewan - The selected agency will support a new brand, campaign, and leadership network, and respond to evolving consumer expectations and media trends - Period of Performance: - Initial contract is for one year, with up to three additional one-year renewals, subject to annual evaluations and mutual agreement - Place of Performance and Delivery: - Primary location is Saskatchewan, with the contracting office at Workers Compensation Board, #200-1881 Scarth Street, Regina, SK, S4P 4L1

Description

The Saskatchewan Workers’ Compensation Board (WCB) is issuing this Request for Proposal (RFP) on behalf of WorkSafe Saskatchewan to identify an experienced full-service advertising partner. The selected partner will provide comprehensive and strategic marketing and communications services to support WorkSafe Saskatchewan's transformative initiatives, including a new brand, campaign, and leadership network. The contract is for one year with the option to renew for three additional one-year terms, subject to annual evaluations and mutual agreement. The partner will work as an extension of the WCB marketing team to develop an umbrella marketing and promotional strategy and respond to evolving consumer expectations and media trends.

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