Opportunity
My Florida Marketplace #SS 25 26 44 Amended
Single Source Sporting Event Promotion and Sponsorship with Jacksonville Jaguars, LLC
Posted
April 21, 2026
Respond By
April 24, 2026
Identifier
SS 25 26 44 Amended
NAICS
541810, 541830, 541870
This procurement opportunity involves a single source contract for sporting event promotion and sponsorship services with Jacksonville Jaguars, LLC to promote Florida agricultural products. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - Division of Administration - OEM/Vendor: - Jacksonville Jaguars, LLC (sole licensing provider for marketing rights with the team) - Products/Services Requested: - Sporting event promotion and sponsorship services - Multimedia advertising to promote the "Fresh From Florida" logo - Radio advertisements - Billboards - Game programs - Live mentions at games - Internet banner advertising on the Jacksonville Jaguars' official sports website - Unique/Notable Requirements: - Only Jacksonville Jaguars, LLC can provide these marketing rights and services - Focus is on increasing brand awareness and retail sales for Florida agricultural commodities - Estimated contract value up to $500,000 - Justified under the Florida Agricultural Promotional Campaign Act - Place of Performance/Delivery: - Primary government offices in Tallahassee, Florida - Marketing activities associated with Jacksonville Jaguars' events and media channels
Description
This notice is a public posting of the Florida Department of Agriculture and Consumer Services' intended decision to award a single source procurement to Jacksonville Jaguars, LLC. The procurement is for sporting event promotion and sponsorship, specifically to promote and generate additional brand awareness and retail sales for Florida agricultural products using the "Fresh From Florida" logo. The marketing efforts include multimedia advertisements such as radio, billboards, game programs, live mentions at games, and internet banner advertising on the team's official sports website. The estimated contract value is up to $500,000.