My Florida Marketplace #SS 25 26 72 Amended

Award to Walmart Connect for 'Fresh from Florida' Grocery Retailer Marketing Program

This award notice details the Florida Department of Agriculture and Consumer Services' selection of Walmart Connect (Walmart, Inc.) for the 'Fresh from Florida' Grocery Retailer Marketing Program. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - Division of Administration - OEM/Vendor: - Walmart Connect (Walmart, Inc.) - Products/Services Requested: - Brand promotion and management services for Florida agricultural products - In-store promotions and demos within Walmart stores - Digital advertisements on department display screens - In-store audio ads - Social media advertising - All activities feature the 'Fresh from Florida' logo - Unique/Notable Requirements: - Vendor must be a non-paid member of the Fresh from Florida Industry Membership program - Vendor must be authorized to execute promotions within Walmart's platforms and retail locations - Walmart Connect is the only known source able to deliver these services within Walmart stores, justifying the single source procurement - Estimated Contract Value: - Up to $450,000 - Place of Performance/Delivery: - Services delivered nationwide within Walmart stores and digital platforms - Contracting office located at The Holland Building, 600 South Calhoun Street, Tallahassee, FL 32399

Description

This is a single source procurement notice for the "Fresh from Florida" Grocery Retailer Marketing Program. The Florida Department of Agriculture and Consumer Services intends to award the contract to Walmart Connect (Walmart, Inc.). The program involves marketing promotions with grocery retailers to promote Florida produce, seafood, meat, or horticulture within stores, including in-store and digital promotions. Walmart Connect is the only known source able to promote and advertise in Walmart stores nationwide.

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