California eProcure #26-0007

Consulting Services for Cannabis Appellations Program (CAP) Education and Outreach

The California Department of Food & Agriculture (CDFA) is seeking consulting services to design and execute an education and outreach campaign for the Cannabis Appellations Program (CAP). - Government Buyer: - California Department of Food & Agriculture (CDFA) - Office of Agricultural Resilience and Sustainability - Contracts Unit, Office of Grants Administration, Administrative Services Division - Scope of Work: - Develop and implement a comprehensive public relations, marketing, and education campaign - Target audiences: cannabis cultivators, consumers, local officials, and industry members - Deliverables include: - Campaign strategy and stakeholder education materials - Outreach activities such as artwork, speaker kits, and media outreach - ADA-compliant materials in English and Spanish - Market research and relationship-building with local jurisdictions - Notable Requirements: - Compliance with California Disabled Veteran Business Enterprise (DVBE) program for non-IT services - Generative Artificial Intelligence (GenAI) disclosure notification clause - Detailed cost proposal by deliverable and task - Service Area: - All counties in California - Estimated Contract Value: - $140,000 over three years, with an option to renew for a fourth year - No specific OEMs or vendors are named in the solicitation.

Description

This solicitation is for consulting services to conduct an outreach and education campaign for the Cannabis Appellations Program (CAP). The campaign aims to raise awareness of the appellations of origin program among cannabis cultivators, consumers, local officials, and industry members; educate stakeholders on petitioning for an appellation of origin; inform consumers about the benefits of products with an appellation of origin; and strengthen relationships between the department and local jurisdictions to support program expansion. The contract is issued by the California Department of Food & Agriculture and involves public relations and business consulting services.

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