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Destination BC seeks media agency for paid media planning, buying, and services

Destination BC Corp., a provincial agency in British Columbia, is seeking a media agency partner to support its global marketing efforts. - Government Buyer: - Destination BC Corp. (provincial agency, British Columbia) - OEMs and Vendors: - No specific OEMs or vendors are named in this solicitation - Products/Services Requested: - Media planning, buying, and related services - Development and execution of a globally integrated paid media strategy - Coverage across traditional, digital, and emerging media channels - Focus on core international markets - Unique or Notable Requirements: - Agency must collaborate with Destination BC’s internal marketing team, other agencies, suppliers, and tourism industry partners - Ability to operate across multiple media channels and international markets - Emphasis on innovation, global perspective, and partnership - Contract Duration: - 36 months (3 years) - No part numbers, quantities, or specific products are listed, as this is a services-focused opportunity.

Description

Destination British Columbia (Destination BC) is seeking a globally-minded, innovative and collaborative media agency partner to work with their internal marketing team, other agencies, suppliers, and tourism industry partners. The partner will lead the development of a globally integrated and effective paid media strategy across traditional, digital, and emerging channels in core international markets. The contract duration is 36 months. Bidders may need an account on a third-party site to view and bid on this tender.

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