Education Service Center, Region 4 Ionwave #R42026-02

Region 4 ESC Seeks Full-Service Marketing Partner for Multi-Brand Strategy and Execution

Region 4 Education Service Center (ESC) in Houston, Texas is seeking a qualified marketing services partner to support its multi-brand strategy and execution. - Government Buyer: - Region 4 Education Service Center (ESC), Houston, Texas - Scope of Services: - Comprehensive, full-service marketing support for Region 4 ESC and its sub-brands - Brand strategy and identity development (master and sub-brands) - Campaign planning, execution, and management (multi-channel, full-funnel) - Digital and paid media management (including LinkedIn, Google Ads, streaming/OTT, radio, billboard) - Content creation: blogs, case studies, whitepapers, email campaigns, infographics, video production (short-form, motion graphics, editing) - Website design, development, maintenance, and UX/UI optimization - CRM and marketing automation strategy and implementation - Market research, surveys, interviews, and competitive analysis - Event marketing, booth design, exhibit logistics, and post-event campaigns - Sales enablement: pitch decks, collateral, account-based marketing - Analytics, dashboard development, reporting, and performance optimization - Strategic advisory and executive marketing consulting - Notable Requirements: - Ability to operate across multiple marketing disciplines and manage complex, multi-brand ecosystems - Demonstrated expertise in digital, creative, and strategic marketing for education sector clients - Alignment with school-year cycles and state education initiatives - Proposals must include detailed pricing for a wide range of service packages - OEMs and Vendors: - No specific OEMs or product part numbers are mentioned; solicitation is for professional marketing services - Place of Performance: - Region 4 Education Service Center, 7145 West Tidwell Road, Houston, TX 77092 - Contract Term: - Initial two-year contract with an option to renew for one additional year; possible month-to-month extensions for up to six months if needed

Description

Region 4 Education Service Center (ESC) is seeking proposals from qualified firms with expertise in full-service marketing, branding, communications, and digital strategy. The selected partner(s) will collaborate with Region 4 leadership to develop and implement integrated marketing strategies across a multi-brand ecosystem. Services include brand strategy, campaign execution, digital media management, content production, website development, CRM and marketing automation, market research, event marketing, sales enablement, and analytics. The goal is to drive brand alignment, stakeholder engagement, and measurable outcomes such as adoption, utilization, and revenue growth.

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