North Carolina eVP #120-RCC04212026

Advertising Agency Services for Higher Education Marketing at Rockingham Community College

Rockingham Community College is seeking an experienced advertising agency to provide comprehensive digital and direct marketing services focused on higher education enrollment. - Government Buyer: - State of North Carolina, Rockingham Community College (Purchasing Officer: Lee Ann South) - Products/Services Requested: - Advertising agency services for higher education marketing - Development and execution of digital and direct marketing campaigns - Multi-channel outreach: direct mail, email, social media, geo-targeting, digital ads - CRM integration (Element451), analytics, and reporting - Focus on student recruitment, increasing applications, and improving completion rates - Unique or Notable Requirements: - Demonstrated expertise in digital advertising and measurable ROI - Experience with CRM integration (specifically Element451) - Ability to provide campaign strategy, analytics, and reporting - Transition assistance for up to three months if contract is not renewed or is canceled - No specific OEMs or product part numbers are mentioned; this is a services procurement - Place of Performance: - Rockingham Community College, North Carolina - Contract Term: - Initial one-year contract with up to two one-year renewal options

Description

Rockingham Community College is seeking proposals from qualified advertising agencies specializing in higher education marketing. The selected agency will be responsible for developing and executing digital advertising strategies to attract prospective and current students, increase applications, and improve completion rates. The solicitation emphasizes expertise in digital marketing to meet the college's enrollment and marketing goals. Proposals must be submitted electronically by May 1, 2026.

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