CanadaBuys #tender_21704

Activation Impact Measurement Services for Ontario Cannabis Retail Corporation

The Ontario Cannabis Retail Corporation (OCS), a government entity under the Government of Canada, is seeking proposals for activation impact measurement services to evaluate the effectiveness of its public-facing initiatives. - Government Buyer: - Ontario Cannabis Retail Corporation (OCS), under the Government of Canada - Scope of Services: - Measurement and analysis of the impact of OCS's activations and investments - Includes pricing exercises, digital marketing campaigns, Out of Home advertising, radio campaigns, and other consumer behavior initiatives - Deliver timely, actionable insights to validate initiatives and inform future strategies - Support OCS's social responsibility mandate - Contract Details: - Estimated duration: 36 months - Conducted under the Canadian Free Trade Agreement (CFTA) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique Requirements: - Emphasis on providing actionable insights for public-facing campaigns - Services must support OCS's social responsibility objectives

Description

The Ontario Cannabis Retail Corporation (OCS) is seeking proposals for activation impact measurement services related to its public-facing activations and investments aimed at influencing consumer behavior. These activations include pricing exercises, marketing campaigns across various media, and other initiatives to grow legal market share and support social responsibility goals. The successful contractor will provide timely and actionable insights to validate the effectiveness of these initiatives and guide future strategies. The contract duration is estimated at 36 months, and the procurement is conducted under the Canadian Free Trade Agreement (CFTA).

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