Merx #AB-2026-03079

Recovery Marketing Services for Jasper Commerce Continuity Initiative (CCI)

This opportunity seeks specialized marketing services to support economic recovery in Jasper, Alberta following the 2024 wildfire. - Government Buyer: - Municipality of Jasper (Alberta, Canada) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Recovery Marketing Services - Develop and implement targeted, on-the-ground marketing strategies - Focus on increasing customer activity and supporting local businesses impacted by the wildfire - Target audiences include current visitors, near-term travelers, and local/regional residents - Emphasis on boosting visibility, foot traffic, and spending at businesses in the Pop-Up Village and surrounding commercial areas - Unique or Notable Requirements: - Practical, conversion-focused tactics are required - Scope is service-based; no part numbers or product quantities specified - Total all-inclusive budget is $50,000 CAD over a 20-month term

Description

The Municipality of Jasper is soliciting proposals for Recovery Marketing Services as part of the Jasper Commerce Continuity Initiative (CCI). The project aims to implement targeted, on-the-ground marketing strategies to boost customer activity and support local businesses affected by the 2024 wildfire. The successful contractor will focus on practical, conversion-driven tactics targeting visitors currently in Jasper, those planning near-term travel, and local/regional audiences to increase visibility, foot traffic, and spending in the Pop-Up Village and nearby commercial areas. The contract has a total budget of $50,000 CAD over a 20-month period.

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