City of Sebastian MyVendorLink #RFQ-5-26-01

Tourism Public and Media Relations Services for Florida's Space Coast

Brevard County, Florida is seeking a qualified agency to provide Tourism Public and Media Relations Services to promote Florida's Space Coast as a travel destination. - Government Buyer: - Brevard County Government, Central Services Department Purchasing Services, Space Coast Office of Tourism, and Tourist Development Office - Key contacts include Mary Bowers (Purchasing Services) and Peter Cranis (Space Coast Office of Tourism) - OEMs and Vendors: - Awarded vendor: MMGY Global, LLC - Incumbent agency: Butin PR - Products/Services Requested: - Development and implementation of a travel media relations program - Media outreach and placement, press release and image distribution - Influencer partnerships and vetting, including creator expenses - Media familiarization (FAM) tours and international market focus (UK, Germany, Ireland, Canada) - Crisis communications support and monthly/year-end reporting - Support for advertising campaigns, sports marketing, international marketing, travel industry relations, meetings/conventions marketing, visitor information center services, and research services - Quantities and Scope: - Up to 90 hours/month of support - Annual budget of $250,000 for media relations services - Contract term: Four years from execution, with an option for a one-year renewal, through September 30, 2030 - Unique or Notable Requirements: - Preference for Florida-based agencies, but must be a U.S.-based firm - International outreach required (UK, Germany, Ireland, Canada) - Contractor must provide insurance certificates and performance/payment bonds - Compliance with intellectual property and public records laws - Selection involved a shortlist and presentations - Services must include reporting, crisis communications, and coordination with local partners

Description

The Brevard County Board of County Commissioners issued a Request for Qualifications (RFQ-5-26-01) seeking qualified firms to develop and implement a travel media relations program. The services will support the Brevard County Tourist Development Council and the Tourism Development Office, also known as Florida’s Space Coast Office of Tourism. The scope includes media relations, influencer coordination, and promotional activities to enhance tourism. The contract is anticipated to start in April or May 2026, with a total media relations budget of $250,000 for the fiscal year 2025-2026.

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