Miami University and Ohio University Ionwave #0120262357 Addendum 1

Miami University Farmer School of Business Messaging Framework Refresh and Brand Platform Update

Miami University's Farmer School of Business (FSB) is seeking a qualified vendor to refresh and update its core narrative and messaging framework in support of the 'Beyond Ready' brand platform. - Government Buyer: - Miami University, Farmer School of Business (FSB) - University Communications and Marketing is also involved as a stakeholder - Scope of Services: - Refresh and clarify the FSB core messaging framework - Integrate strategic initiatives such as 'Careers Everywhere' and 'Tech Readiness' - Conduct competitive benchmarking against peer and aspirational business schools - Perform a comprehensive content audit of marketing assets (admissions packets, presentations, emails, alumni publications, employer-facing content) - Develop audience personas and message maps for multiple audiences - Create a scalable messaging structure and conceptual visual themes (mood boards, sample imagery) - Facilitate stakeholder interviews and workshops with faculty, staff, board members, alumni, students, and central marketing - Align deliverables with Miami University's brand standards and strategic plan (2025-2030) - Notable Requirements: - Ability to work within a shared governance model involving multiple university stakeholders - Deliverables must be completed by project deadline and align with university-level brand positioning - Budget for the engagement is estimated between $65,000 and $85,000 - No specific OEMs or product part numbers are mentioned, as this is a professional services engagement focused on marketing and communications strategy.

Description

Miami University's Farmer School of Business is seeking proposals from qualified respondents to refresh the core messaging framework underpinning its Beyond Ready brand platform. The project aims to enhance the relevance, clarity, and effectiveness of the messaging while preserving existing brand equity. The refreshed messaging should align with strategic priorities, including integrating the Careers Everywhere and Tech Readiness initiatives, and be scalable for application across various audiences and channels. The contract term is expected to begin April 1, 2026, with proposals due by February 27, 2026.

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