Alberta Purchasing #AB-2026-03079

Recovery Marketing Services for Jasper Commerce Continuity Initiative (CCI)

The Municipality of Jasper in Alberta, Canada, is seeking a vendor to provide Recovery Marketing Services as part of the Jasper Commerce Continuity Initiative (CCI) to aid local businesses impacted by the 2024 wildfire. - Government Buyer: - Municipality of Jasper (Alberta, Canada) - Products/Services Requested: - Recovery Marketing Services - Develop and implement targeted, conversion-focused marketing strategies - Engage current visitors, near-term travelers, and local/regional audiences - Increase visibility, foot traffic, and spending at Pop-Up Village and nearby commercial areas - Includes management, business promotion, marketing, and public relations services (classification codes 6879, 6884, 6929) - Unique/Notable Requirements: - Focus on supporting wildfire-affected businesses - Emphasis on on-the-ground, actionable marketing tactics - Proposals must be submitted electronically as a single PDF - Contract Details: - Total budget: $50,000 CAD - Term: Approximately 20 months - No specific OEMs or vendors are named in the solicitation

Description

The Municipality of Jasper is soliciting proposals for Recovery Marketing Services under the Jasper Commerce Continuity Initiative (CCI) to support local businesses impacted by the 2024 wildfire. The project involves developing and implementing targeted marketing tactics aimed at visitors currently in Jasper, those with near-term travel plans, and local/regional audiences to increase visibility, foot traffic, and spending at businesses in the Pop-Up Village and surrounding commercial areas. The contract has a total budget of $50,000 CAD over a 20-month term. Proposals must be submitted electronically as a single PDF by May 1, 2026.

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