Merx #2026-00479 TT

University of Waterloo Solicitation for SEO and AI Optimization Enterprise Software

The University of Waterloo is seeking enterprise software solutions to boost its digital visibility across major search engines, social media, forums, and emerging AI-powered platforms. - Government Buyer: - University of Waterloo (Ontario, Canada) - Products/Services Requested: - Enterprise software and related services for Search Engine Optimization (SEO) and Artificial Intelligence Optimization (AIO) - No specific OEMs, brands, part numbers, or quantities specified - Key Requirements: - Enhance university presence on Google, Bing, forums, social media, and AI answer engines (e.g., Gemini, Claude, Copilot) - Target audiences include prospective students, parents, counselors, professionals, donors, and community members - Electronic bid submission required via Bonfire platform - Focus on both traditional and AI-driven digital visibility - No OEMs or vendors are named in the solicitation

Description

The University of Waterloo is seeking proposals for enterprise software aimed at enhancing and solidifying its digital visibility across existing platforms such as search engines (Google, Bing), forums, and social media, as well as emerging AI spaces including AI-powered answer engines and platforms like Gemini, Claude, and Copilot. The goal is to ensure presence among key audiences conducting independent research before engaging with the institution, including prospective students, parents, counselors, professionals, donors, and community members. The solicitation requires electronic bid submission via a specified Bonfire link by May 13, 2026, with a question deadline of May 6, 2026.

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