Arkansas Ionwave #2026-087

LRCVB Seeks Multiple Agencies for Destination Marketing Services in Little Rock, Arkansas

The Little Rock Convention & Visitors Bureau (LRCVB) is seeking multiple qualified, full-service marketing agencies to provide comprehensive destination marketing services for Little Rock, Arkansas. - Government Buyer: - Little Rock Advertising and Promotion Commission (LRCVB), Purchasing Office - Scope of Services: - Marketing strategy development and brand management - Creative services and campaign creation - Advertising placement and media buying - Public relations and audience targeting (leisure, business, group, and local) - Performance tracking and reporting - Estimated annual paid advertising budget: $1,000,000 to $1,250,000 (shared among selected agencies) - Contract Structure: - Initial term: 2 years - Option to renew for up to 5 additional years (potential total of 7 years) - Notable Requirements: - Strict insurance requirements - Mandatory disclosure of relationships with LRCVB employees or commissioners - Agencies must align efforts with the LRCVB Tourism Master Plan - No specific OEMs or named vendors; open to all qualified marketing agencies

Description

The Little Rock Advertising and Promotion Commission dba Little Rock Convention & Visitors Bureau (LRCVB) is seeking multiple experienced, full-service agencies to provide marketing, advertising placement, creative services, and public relations services. The contract term is for two years with an option to renew for five additional years upon mutual agreement. The scope includes managing the Little Rock brand, developing marketing strategies, creating campaigns, placing advertisements, and tracking marketing performance. The estimated annual paid advertising budget is between $1,000,000 and $1,250,000 to be shared among the winning firms.

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