Opportunity

West Allis Bonfire #MK-26022

Brand Identity Development Services for Milwaukee Metro Fire Rescue (MMFR)

Posted

April 17, 2026

Respond By

May 15, 2026

Identifier

MK-26022

NAICS

541430

This opportunity involves the Cities of Wauwatosa and West Allis, Wisconsin, seeking branding services for the newly formed Milwaukee Metro Fire Rescue (MMFR): - Government Buyer: - Cities of Wauwatosa and West Allis, WI (Marketing & Engagement Department) - Acting on behalf of Milwaukee Metro Fire Rescue (MMFR), a consolidated fire and rescue department - OEMs and Vendors: - No specific OEMs or vendors are named; solicitation is for professional branding services - Products/Services Requested: - Comprehensive brand identity development for MMFR - Service includes creation of a unified brand for the merged fire departments - NIGP code: 91876 (Marketing Consulting) - Proposals must include a company contact questionnaire and be submitted in PDF and Excel formats - Unique or Notable Requirements: - Branding solution must address the needs of a newly merged municipal fire department - Emphasis on a comprehensive, creative approach to brand identity - No hardware or physical products are being procured

Description

The Cities of Wauwatosa and West Allis, WI are soliciting proposals on behalf of Milwaukee Metro Fire Rescue (MMFR), a newly consolidated fire and rescue department. They seek a qualified creative agency to develop a comprehensive brand identity for MMFR. The solicitation includes submission of proposals and a company contact questionnaire, with key dates for questions and submission deadlines. This opportunity is managed by the Marketing & Engagement Department.

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