CanadaBuys #onref429a9319-2039-4c44-a8ba-eb60f03756ac

Ontario Cannabis Retail Corporation seeks activation impact measurement services

Ontario Cannabis Retail Corporation (OCS), a government entity in Ontario, Canada, is seeking proposals for activation impact measurement services to assess the effectiveness of its public-facing initiatives. - Government Buyer: - Ontario Cannabis Retail Corporation (OCS) - Headquarters at 4100 Yonge Street, Toronto, Ontario - Products/Services Requested: - Activation impact measurement services - Evaluation of OCS’s public-facing activations and investments on consumer behavior - Includes pricing exercises, digital and traditional marketing campaigns (Out of Home, radio, etc.), and initiatives to increase legal market share and support social responsibility - Provision of timely, actionable insights to validate effectiveness and inform future strategies - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Unique or Notable Requirements: - Vendor must deliver comprehensive measurement and analysis of marketing and activation efforts - Insights must be actionable and timely to inform OCS’s ongoing strategies - Procurement is conducted via competitive open bidding under the Canadian Free Trade Agreement (CFTA) - Period of Performance: - Estimated contract duration is 36 months - Place of Performance: - Ontario Cannabis Retail Corporation Headquarters, 4100 Yonge Street, Toronto, Ontario, M2P2B5, Canada

Description

The Ontario Cannabis Retail Corporation (OCS) is seeking proposals for activation impact measurement services to evaluate the effectiveness of its public-facing activations and investments on consumer behavior. These activations include pricing exercises, marketing campaigns across various media, and other initiatives aimed at growing legal market share and supporting social responsibility goals. The contract duration is estimated at 36 months, and the successful proponent will provide timely, actionable insights to validate effectiveness and inform future strategies. The procurement method is competitive open bidding under the Canadian Free Trade Agreement (CFTA).

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